The
Shock of the Economic Downturn!
by Gerry Rose, Integrity Networking Solutions, Business Consultant
It
seems like every where we go lately we run into numbers
of people who have “Stinking Thinking.” It seems like
they are everywhere. Now many of you as you read this
might be saying, “Wake up, Gerry, and smell the downturn
in the economy.” I agree there is a downturn. However,
what strikes my interest is that there are people who
are taking advantage of the downturn and turning it into
their success. As a great scholar once said, “During
the stock market crash of 1929, as people where jumping
off sky scrapers, the casket makers were making
millions.” In this article I will review some of the
testimonials from trendsetters that recognize the
downturn today and how they are using their Advocate
Strategy to receive superior results.
Below are three Advocacy trends that I have recently
noticed
(numbered one, two, and three.)
The bullets under each trend are examples of
successes.
1.
Advocates continuing to be strong advocates and looking
to add systems to grow their business. As an example of
strong Advocates we have:
2.
Telephone calls and emails not returned from weaker
Advocates. My sense is that these folks are scurrying
to work with their existing clients. Possibly they are
out of business. Or maybe they are putting systems in
place to grow their business.
3.
Business building from stronger Advocates is happening
even in a down economy.
-
A non-profit Advocate is nearly out capacity for
the service provided. One new marketing system
placed in the last 60 days has created the
recent success.
-
One of our legacy builders sees this down
economy as a time to buy. This Advocate is
looking for a piece of dirt or an existing
commercial building to turn into future profits
by using the Advocate Strategy.
The dictionary definition, advocate, noun:
1.
A person who pleads another’s cause, as a lawyer.
2. A person who speaks or writes in support of
something.
As a
business strategy we are looking for more. We want
business, and we want business now! We want our
Advocate Strategy to deliver business today and every
day.
To
repeat the strategy: Create a list of 25 people who
bring the world to you. Send them something of value
every 30 days. What puzzles me is why would people leave
strategies like this when they work? Then I answered my
own question, “They never worked the Advocate Strategy
in the first place.”
100
percent of our business comes from using the systems
defined by the Four plus Two Marketing, Advertising, and
Promotion Strategies, which includes the Advocate
Strategy. The Advocate Strategy provides 50 percent of
our business. The Advocates described above continue to
grow their businesses by employing the Four plus Two,
continuing to measure/monitor their results, and looking
for unique trends in the market to make their businesses
a success. Let me know how I might help you better use
these strategies today.
