“Reel” Special – How to do the W.O.R.K in
Net-work-ing
by Lisa Marie Platske, Leadership Coach and Speaker

 

To avoid the heat and humidity, my grandfather would get my sister and I up bright and early to go fishing.  The most important part of fishing is not catching the fish.  Without proper preparation, nothing happens.  And, while the net is necessary to catch the big fish, it isn’t enough. In networking, you are the net. 

When you’re creating business partnerships or net-W.O.R.K-ing, how do you do the W.O.R.K?

W – Write it down.  My grandfather had a checklist of what to take fishing.  As professionals who want to expand our sphere of influence, we need to have a checklist of whom and what we’re looking to market.  Who is your ideal client and where would you find them?  If you’re a dentist, do you really believe that anyone with teeth is your ideal client?  Offensive, obnoxious and rude people have teeth.  What do you want people to know about your business?  What will you share with others when attending a networking event or when you’re out and about?  For true clarity of vision, write down what you do and with whom you’re looking to make a connection.

O – Openness.  “Openness, what the heck does that mean?”  Be authentic.  Share something personal.  Over the past few months, I’ve shared some personal experiences about my life and my relationship with my grandfather.  While being open makes me vulnerable, I bet for some of you, I have touched a special place where you can identify with my experiences in your own life.  And that’s necessary to build relationships – and it’s good for business.  Most people can tell whether you’re being genuine or trying too hard.  (p.s. Please don’t share your life’s story and/or your biggest problems with perfect strangers.)  But, as Grandpop always said, “If you don’t cast your line into open waters, you never know what you might catch!”

R – Remember, remember, remember, remember! 

The four remembers are lessons learned from watching my grandfather network, even when he was fishing. 

1) Remember their name.  Think about how good it feels when someone remembers your name.  If you don’t have a good memory, practice.  Use word association, ask them if they were named after someone special and/or repeat their name back.  Find whatever works for you and do it.  

2) Remember to listen.  You’re looking to build a relationship with this person.  Take this opportunity to find out as much as you can about them! 

3) Remember not to take anything personal. I’ve had people dismiss my business and my ideas.  I look at those situations as an opportunity to further narrow who my ideal client is.

4) Remember to always be gracious and kind.  My grandfather always told me to be a lady and spend time with gentlemen.  He reminded me that not every man can be given the title “gentleman” and not every woman can be crowned “lady”.

K – Knock ‘em out!  Have you ever watched a boxing match?  What’s the most exciting part?  The Knock-Out!  After all of your preparation and involvement, it’s time to knock ‘em out.  What is it that you want them to remember most about you?  Is it your attentiveness, your sense of humor, your intelligence or what you do?  Webster’s dictionary defines the term “knock-out” as a person or thing overwhelmingly attractive, appealing or successful.  If you’re prepared, open, use their name, listen and are always gracious and kind, you’ll knock ‘em out every time. 

As a leadership coach and consultant, I spend time helping my clients learn how to effectively network thus increasing their network.  After all, leadership is about influencing others and if there isn’t anyone in your sphere to influence, chances are there isn’t anyone following what you’re doing.  You get where I’m going, don’t you?  No followers mean you’re not really a leader.  It’s not who you know, it’s who knows you.  By using the net and doing the w.o.r.k, you’ll naturally increase your leadership ability, sphere of influence and build relationships that are “reel”-y special, all important to lasting success.